The ever-increasing demand for cell phone friendly services has led to the increasing popularity of mobile advertising by brands. Whether people are waiting in any queue, enjoying a lunch break or simply on a vacation, they are likely to be surfing their phones. During such times it’s quite likely that the cell phone ads and apps are influencing brands on them. Thus, online lead generation in Ahmedabad via cell phone advertising for any travel brand involves the knowledge of vital data on mobile usage nowadays and following of some guidelines.
Guidelines for Online lead generation in Ahmedabad via cell phone advertising for travel brands
Personalization forOnline lead generation Ahmedabad
The former standard was that all travel packages were meant for customers trying to acquire the maximum booty at the least cost.
At the moment, the standard is catering to the DIY clients who wish to chalk out the whole thing
For catering to such clients it is vital that travel brands and the Lead generation agency in Ahmedabad that they have engaged recognize micro-moments during travel.
It is the micro-moments of prospective clients that ultimately established whether they are keen on taking a trip
Making the most of such moments can make your clients arrive at more rapid decisions regarding a tour destination/package.
Such moments in the travel business revolve about 4 mindsets of clients before they arrive at a travel decision. These mindsets are:
Desire to flee: Dreaming moments
Desire that a trip be ideal: Planning moments
Desire of reserving it: Booking moments
Desire of capitalizing on it: Experiencing moments
The Lead generation agency in Ahmedabad that a travel brand engages must try and concentrate on capturing the client’s attention during such moments.
The client must also be presented with a choice of customizing their package for suiting them.
We discuss some personalization below.
Straightforward Loyalty programs – The mobile experience of past users of a travel brand can be made better by the introduction of loyalty rewards.
Loyalty programs can also be tailored for offering the respective customer discounts on likely destinations searched previously.
Presenting of add-ons – If you present products intended for hiking, all customers purchasing a tour package for a hiking tour are likely to incorporate this together with their travel package.
Localization forOnline lead generation in Ahmedabad
It’s common for people to stay with a brand that presents relevant info/services sans any added charge.
The travel brand must offer simple things, examples being offline maps /guides for tourists to refer to while traveling.
Another offering is allowing a traveler to save his/her much-loved spots for visiting later and presenting local insights on the site.
Considering the data mentioned above it’s apparent that while cell phone marketing for any travel brand, the techniques like UX, SEO, and Social Media Marketing are the most vital.
It is likely that users will look at the tour destinations and rates via cell phone during their individual micro-moments. Travel brands with website/app that is cell phone friendly and speedy is going to help users arrive at purchase decisions faster.
SEO ranking of a travel brand on mobile can be improved in several ways. Some can be done by the travel brand itself and or some they will need the help of a Lead generation agency in Ahmedabad.
Google Business Listings – It’s extremely functional for when you are keen on driving local clients to a travel brand. This can be done by the concerned travel brand easily.
Registering of travel brands on local directories & travel portals – This can radically improve the brand’s exposure and brand can do this itself.
There are a few portals that don’t let travel brands directly add them.
However, brands having tour operating permit and brands that fulfill definite criteria are allowed to list tours that they offer on such portals.
Plugins for optimization – Mobile responsiveness has been a ranking factor for the search algorithm of Google since 2015. Presently, Google’s AMP has been added.
Travel brands that are keen that they get displayed on SERP’s must have a cell phone site/app that isn’t merely responsive to diverse devices but is also simple to navigate. For this, they require the help of a Lead generation agency in Ahmedabad.
Keywords for visibility of content and local searches – It is vital that travel brands have an efficient keyword policy for a boost in SEO rank. This requires careful planning and implementation and is best done by a Lead generation agency.
Using pioneering cell phone Tech in drives
Likely customers of travel brands are on the lookout for greatly immersive experiences ahead of making tour decisions. Budding technologies that travel brands have started using include 360 videos, Virtual/Augmented Reality, and NFC.
At present, the greater numbers of VR/AR creative are linkable with social media that include Facebook, resulting in picture-perfect integration with the marketing campaign of the travel brand.
The effectiveness of such technology depends on how well a travel brand can use them in its promotional campaigns and how well it keeps track of the results.
Social Media part
Building up of brand name visibility for a travel agency is vital. The usage of efficient social media policies can be of help in boosting the visibility and increasing engagement with the concerned brand.
All the cell phone marketing guidelines mentioned above are going to have a great impact on the likely clients of a travel brand and prompt them to arrive at a positive decision.