Improving eCommerce Sales
With Planned Organic
Marketing

 
 

THE CHALLENGE

EuroOptic is the leading ecommerce retailer of sport optics in USA. They experienced a much lesser sales volume on their online store after Google penguin update and a website redesign. Traffic and sales went down by 45%

OUR APPROACH

we have analyzed the entire website structure, checked the bounce rate. Used heat maps and funnels. We have redone the entire coding and made the user interface easier and more optimized for our TG. Also, paused the earlier link building work (started by the earlier agency) as that was more of a spamming. Focused completely on organic content marketing, blogging and thought leadership. Used video and referral marketing and social signals. Focus was on the ‘structural SEO’ of the website. We also implemented SSL and mobile version of the online store.

THE RESULTS

200,000

monthly traffic on the website from mainly organic and referral channels

#1

search position on Google
for 100+ keywords

15X

increase in qualified
enquiries

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